I’m Laura, a content strategist and editorial leader.
My background in journalism shapes how I approach content strategy and storytelling. Journalists are trained to ask better questions, uncover the story beneath the surface, and structure information so readers can understand it quickly and clearly. I bring that same approach to content marketing.
My philosophy? Every word is important.
My Background
I’ve always loved stories. First reading them, and later, discovering and writing them. Hearing people’s unique experiences, journeys, and learnings never gets old.
This fascination led me to study journalism and a decade-long career in writing. My writing experience is varied — I’ve worked as a journalist, in social media, and branded content.
At the core of those positions is storytelling. I’ve told the stories of small business owners and a company’s employees, the stories behind a business, and so many more. Words have power and I strive to use them to capture the essence of someone’s experience.
And I continue to do that today. I work with businesses to share their stories with the world through quality content specific to their audience.
What I Do
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I revel in finding the perfect words but equally understand the power of brevity. I write compelling copy for websites, social media, paid ads, and emails tailored to your target audience.
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Some of the best stories are told in longer-form content. I have a decade of experience writing blogs and articles on a large variety of topics, including workplace, tech, and personal profiles.
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I’m the person who notes typos and grammatical errors everywhere I go. I’ve edited countless articles, blogs, and even ebooks for style, grammar, and content. (And as you can tell, I love the Oxford comma.)
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For content to be successful, it needs a proper strategy behind it. Based on your intended audience, I create a strategy that includes ideas, mediums, and ways to promote your content so it’s relatable and discoverable.