Content writing, B2C

Elastic culture blog

In 2021, I began managing (via Lighthouse Creative Agency) Elastic’s culture blog, the employer-brand-focused section of the company blog. I’ve created dozens of blogs for an audience of current and potential employees by interviewing employees and working with cross-functional teams to discover stories.
By implementing a content calendar, SEO best practices, and using data insights, the blog increased its page views by 70% YoY and achieved a 15% CTA conversion rate.

Examples

  • The Elastic Guide to: Distributed Work

    Read the blog

  • Asuka Nakajima aspired to be a hacker. Now she’s a security research engineer.

    Read the blog

  • How to successfully lead a team in a distributed workplace

    Read the blog

  • Someone Like Me: David Pilato reflects on 9 years at Elastic and why you need to step outside your comfort zone

    Read the blog

  • You deserve to be happy at work. Here’s how to get there.

    Read the blog

  • What does it mean to work in GenAI at Elastic?

    Read the blog

Content writing, B2B

Andela blog

I worked with Andela (via Lighthouse Creative Agency) on their client and talent-facing blogs. The IT technology company is focused on helping companies hire technology talent. Their blog was created to publish thought leadership content and attract new companies to use their technology.

I consulted on the content strategy, brainstormed blog topics, and wrote and edited blog content.

Examples

Content writing, B2C

Skillshare blog

I wrote SEO-optimized content for the company’s blog.

Examples

Content writing, B2B

Fresh Del Monte

I did executive ghostwriting for various leaders in a partnership with Vision Magazine.

Examples

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Website copywriting